MM 4013 - Gwen Gunnels

2022 Spring Fashion Campaigns Spring campaigns are always something to look forward to for those who follow the fashion world. In 2022, many fashion and beauty brands released spectacular and effective campaigns to gain outreach and advertise their new designs.  Kate Spade New York For over a year, I have enjoyed using my Kate Spade purse. Due to Kate Spade's incredible deals, I bought the bag at a discounted price, and I get compliments on it frequently. For years, the company has dominated the purse industry in more ways than one by releasing annual campaigns. Kate Spade is known to release bags in all shapes, sizes, and colors; however, the new "Kate Spade New York Spring 2022 Campaign" is as colorful as ever.   Kate Spade New York's chief marketing officer, Jenny Campbell, described the song orchestrating their campaign as a "classic anthem of self-expression." The music being played in the video is The Rolling Stones hit song "She's a rainbow,...

  Southwest Airlines  Whenever my family travels long distances, we will often take Southwest Airlines if we fly. It has been a while since I have been in an airport, primarily due to the COVID-19 pandemic and because my family has been making more road trips rather than flying; however, the first airline I think of is Southwest. YouGovAmerica ranked Southwest airlines #3 among their "most popular airlines in America." Although Southwest has an average popularity percentage, they still have an 87% fame percentage .  Image Contains Link to Statistics So, what makes  Southwest so famous? This is primarily due to its branding and ability to market effectively. Several aspects go into branding the airline, and they are all essential to gaining consumers and growing the fame of the brand.  Southwest Airlines focuses on three main topics for its brand: customer experience, low-cost pricing, and logistics solutions. The brand is also ahead of the game due to its comp...