Position Paper 1 - Demographics
Starbucks To effectively advertise your company or brand and reach your target audience, you must have a media strategy capable of accomplishing both. Today, there are so many ways a company can make itself known to the public. One company that does an excellent job of constantly making social media posts, and making itself known to its target audience, is Starbucks . Starbucks is widely known for its coffee, but it is also popular online for its content. Starbucks' target audience is individuals between 22 and 60 ; however, its teenage audience is steadily growing due to its online platform. Although Starbucks has a target age, they will always have customers of all ages; after all, most people want coffee in the morning, and Starbucks is usually a go-to place. Starbucks knows that its younger demographic is primarily online. They know precisely how to cater to a younger audience and get Generation Z and Millennials to continue buying their products. Image Contains Link to ...