MM 4013 - Gwen Gunnels

  Southwest Airlines  Whenever my family travels long distances, we will often take Southwest Airlines if we fly. It has been a while since I have been in an airport, primarily due to the COVID-19 pandemic and because my family has been making more road trips rather than flying; however, the first airline I think of is Southwest. YouGovAmerica ranked Southwest airlines #3 among their "most popular airlines in America." Although Southwest has an average popularity percentage, they still have an 87% fame percentage .  Image Contains Link to Statistics So, what makes  Southwest so famous? This is primarily due to its branding and ability to market effectively. Several aspects go into branding the airline, and they are all essential to gaining consumers and growing the fame of the brand.  Southwest Airlines focuses on three main topics for its brand: customer experience, low-cost pricing, and logistics solutions. The brand is also ahead of the game due to its comp...

 Philosophy: Hope & Grace Initiative For as long as I can remember, I have been gifted a Philosophy product for Christmas. When my brother was younger, he would receive the Christmas Cookie fragranced shampoo and body wash. He would stock up on them and smell like sugar cookies year-round. They no longer make his favorite Christmas Cookie fragrance, but I'm fond of the memory. Although anything vanilla fragranced isn't my favorite, it is rare for me to be disappointed by anything by the brand.  Philosophy sells skin care products such as face wash, serum, moisturizer, lotion, shampoo, body wash, perfume, and more. The company was founded in 1997, and its headquarters is located in New York City. The brand is trendy, and its most popular fragrance is Amazing Grace, which was America's #1 perfume last year .  Hope & Grace Initiative: Research I was pleased to discover how much Philosophy does regarding mental health awareness through their hope & grace initia...

Starbucks To effectively advertise your company or brand and reach your target audience, you must have a media strategy capable of accomplishing both. Today, there are so many ways a company can make itself known to the public. One company that does an excellent job of constantly making social media posts, and making itself known to its target audience, is Starbucks . Starbucks is widely known for its coffee, but it is also popular online for its content.  Starbucks' target audience is individuals between 22 and 60 ; however, its teenage audience is steadily growing due to its online platform. Although Starbucks has a target age, they will always have customers of all ages; after all, most people want coffee in the morning, and Starbucks is usually a go-to place. Starbucks knows that its younger demographic is primarily online. They know precisely how to cater to a younger audience and get Generation Z and Millennials to continue buying their products.  Image Contains Link to ...